Assistant Director of Digital Fundraising

Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.
As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.
Responsible for the online presence, strategic direction, and implementation of online communications, specialized digital and email marketing initiatives, and the online gift process management for the Annual Giving office. Will implement programming for specialized digital campaigns, recurring donations, retention strategies, and other digital fundraising initiatives as they align with overall institutional goals.
1. Responsible for the online presence and online gift process management for all fundraising initiatives. Manages the giving area of the institutional website using Drupal CMS and creates/manages/monitors all online donation campaigns. Works closely with College Communications and Advancement Services for an integrated approach and adhere to best practices. Maintain up-to-date knowledge of the platform's product enhancements and identify additional opportunities.
2. Coordinate, design, write content for, and execute all email solicitations and communications related to annual giving, in collaboration with Advancement's email communication calendar to ensure all outreach is coordinated and strategic. Responsible for all email segmentation, testing, and optimization strategies, as well as developing/monitoring ongoing program analytics.
3. Manages specialized 24-hour online giving campaigns including #GivingTuesday and 1Day1SMC. Leads the Advancement team, coordinates with campus partners, and communicates with key volunteers to ensure successful campaign execution. Develops all collateral and communications, and collaborates with College Communications on specialized branding efforts and capitalize on all effective marketing opportunities.
4. Develops and implements the sustaining gifts program, online retention strategies, and additional digital fundraising opportunities (i.e. peer-to-peer text communications). Works closely with the annual giving and stewardship teams to ensure a seamless online donor recognition strategy and series of engagement.
5. Responsible for creating and implementing a comprehensive online/digital strategy for annual giving with specific goals to support department initiatives. Develop comprehensive metrics to track progress and efficiency of all online programs.
6. Works closely with Advancement's digital media manager to prepare an annual giving strategy for social media as well as ensure that our audience is getting the right mix of messaging around loyalty, connection, and philanthropy.
7. Other Duties as Assigned Works closely with the annual giving team to ensure the best multi-channel collaboration to optimize all retention, upgrade, and acquisition activities. Coordinate specialized annual giving stewardship outreach that demonstrates impact and appreciation to our annual donors. Maintain up-to-date knowledge of industry trends and best practices.
Experience and Qualifications
Experience: (years required and applicable field of experience): 2-4 years of digital fundraising experience required. Experience in higher education a plus.
Skills/Abilities: (e.g. computer skills, written & verbal skills, trades, laws, procedures, technical): Minimum of 2-4 years of fundraising experience required. Experience in higher education a plus. Candidate must have superior technical, writing, editing, and verbal skills with strong attention to detail. Experience with Adobe Suite, InDesign, and Microsoft Office. Experience with online platforms, including email service providers and content management systems required. Should be proficient with email segmentation strategies and analytics. Must be creative, self-motivated, an exceptional team player, and eager to take our online fundraising efforts to the next level.
Other requirements: (e.g. travel, weekend/evening work): Some evening and weekend work may be required.
Supplemental Information
Application Instructions: Please apply online at http://jobs.stmarys-ca.edu
Include a cover letter that specifically addresses how you meet the qualifications and are prepared to support the mission of the College
A resume
The name and contact information for three (3) professional references.
In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.
Saint Mary's is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.
College policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g. family medical or pregnancy leave), or on any other basis protected by applicable laws.
Saint Mary's College annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Saint Mary's College Report, please go to the Public Safety website at http://www.stmarys-ca.edu/public-safety/annual-security-and-fire-safety-report-0. To request a paper copy please call Public Safety at (925) 631-4284. The report includes the type of crime, venue, and number of occurrences.

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