Director of Social Media
The Director of Social Media is responsible for developing, overseeing, and maintaining all social media channels for the College's 17 Division I athletics teams and the department's main social media channels.
This position will provide an integrated strategy to advance the Saint Mary's Athletics brand through social media.
Work closely with the Director of Marketing and the Director of Digital Media to produce content and execution to enhance recruiting, fan engagement and exposure.
1.
Coordinate & manage the department's social media accounts.
Implement a yearly plan to best promote the athletic department and all 17 teams.
Daily oversight of the social media calendar and strategy.
2.
Assists in the development and management of student interns; provides instruction and direction to students to further promote the athletic departments message through social media.
3.
Advises coaches, staff and all departmental account administrators on best social media practices and college brand standards.
4.
Tracks the success of new initiatives by gathering input from various sources; applying statistics; implementing improvements; providing clear and concise reports.
Advances SMC Athletics' brand by recommending social media opportunities that support current branding initiatives and actively monitoring trends in social media.
5.
Promotes accurate and positive information about SMC Athletics by closely monitoring social networking sites and responding quickly and strategically to questions and comments.
Please contact Deputy AD for External Operations Ryan Reggiani email protected Recommended Skills Branding Digital Media Social Media Statistics Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
This position will provide an integrated strategy to advance the Saint Mary's Athletics brand through social media.
Work closely with the Director of Marketing and the Director of Digital Media to produce content and execution to enhance recruiting, fan engagement and exposure.
1.
Coordinate & manage the department's social media accounts.
Implement a yearly plan to best promote the athletic department and all 17 teams.
Daily oversight of the social media calendar and strategy.
2.
Assists in the development and management of student interns; provides instruction and direction to students to further promote the athletic departments message through social media.
3.
Advises coaches, staff and all departmental account administrators on best social media practices and college brand standards.
4.
Tracks the success of new initiatives by gathering input from various sources; applying statistics; implementing improvements; providing clear and concise reports.
Advances SMC Athletics' brand by recommending social media opportunities that support current branding initiatives and actively monitoring trends in social media.
5.
Promotes accurate and positive information about SMC Athletics by closely monitoring social networking sites and responding quickly and strategically to questions and comments.
Please contact Deputy AD for External Operations Ryan Reggiani email protected Recommended Skills Branding Digital Media Social Media Statistics Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
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